Staged to sell. Built to convert.

Overview

Sway Staging and Design helps Utah homeowners and real estate agents sell faster by making spaces irresistible. They needed a website that matched the elevated, editorial quality of their work — warm, light, and effortlessly composed — while driving consultation bookings from sellers and agents.

The Challenge

Their previous site didn't reflect the caliber of work they were doing. Interior photography that should have been selling the service was buried in a generic layout. The contact experience was an afterthought. The site wasn't showing up in local searches for Utah home staging.

What We Built

We designed a light, airy site that puts the photography first. Every layout decision was made to let the staging work sell itself — minimal chrome, generous whitespace, and a flowing full-bleed hero that stops the scroll.

• Custom Next.js site with a light-mode-first design system matching the Sway brand palette
• Projects gallery showcasing before/after staging work with filterable categories
• Services and FAQ sections designed to pre-qualify leads before the inquiry form
• Contact flow streamlined to a single, frictionless form with clear response time expectations
• Local SEO targeting Utah home staging and interior design queries

Results

• Launched on-time with full staging portfolio integrated
• Consultation inquiry form completion rate improved over previous site
• Social media traffic now lands on a site that matches the brand's Instagram aesthetic