Skills. IQ. Mental edge. Earned.

Brand identity and full web build for an elite Utah basketball training program — dark, disciplined, and built around an application-based membership system.

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Info

Client:AO Hoops
Location:Utah
Year:2025

Services

Brand Identity

Web Design

Web Development

Member Application System

Content Strategy

Industries

  • Sports & Athletics
  • Training & Education
AO Hoops basketball training website — Utah elite youth basketball program built by AO WebDev

Overview

AO Hoops is an elite basketball training program in Utah built around a simple philosophy: skills, basketball IQ, and mental edge — trained together, every session. Earned not given. They needed a site that communicated that standard without compromise.

The Challenge

Most youth sports training sites look the same — stock photography, generic copy, a schedule page. AO Hoops is not a generic program. The brand needed to signal selectivity, discipline, and a higher standard from the first second a prospect lands on the page.

What We Built

We built the brand identity and the full site from scratch. Dark, spare, and direct — no filler, no fluff. The copy sets the tone immediately: this isn't a camp. It's a system.

  • Custom Next.js site with a dark, disciplined aesthetic — black background, tight typography, no distractions
  • Application-based membership flow that gates the program and signals exclusivity
  • Program structure pages laying out The Toolkit methodology across skills, IQ, and mental edge tracks
  • Pricing and How We Train sections designed to pre-qualify serious athletes and parents
  • Blog for training content that builds authority and organic search presence

Results

  • Application flow live with structured intake across age groups
  • Site Lighthouse score: 94
  • Program pages clearly communicate the AO Hoops standard and reduce sales friction
  • Distinct visual identity separates the brand from every generic training site in the Utah market
AO Hoops logo — minimal AO wordmark used across the basketball training brand

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