Fruition SLC: A Next.js-Powered Digital Transformation for Utah’s Premier Landscape Design Studio

Fruition Builders, one of Utah’s leading custom home builders and remodeling contractors, knew their legacy Squarespace website was holding them back. To match the caliber of their builds and showcase their portfolio, Fruition partnered with AO WebDev for a complete digital transformation. The result: a modern, lightning-fast Next.js site engineered for credibility, lead generation, and growth.

Client Goals

1. Showcase Their Builds: Design a portfolio-first site that highlights Fruition Builders’ stunning custom homes, major remodels, and signature craftsmanship.
2. Elevate Brand Credibility: Move beyond a generic template to a custom visual identity that signals trust and excellence to high-end clients.
3. Drive New Leads: Build clear calls-to-action, a conversion-optimized contact flow, and a site structure designed to maximize inquiries from prospective homeowners.
4. Mobile-First Experience: Ensure seamless, beautiful browsing and navigation for users on any device—especially critical for today’s homebuyers.

Development Process

1. In-Depth Discovery: We audited the old Squarespace site, mapping out improvements in content hierarchy, UX, and technical SEO to elevate Fruition’s digital foundation.
2. Design System & Prototyping: Built a modern, flexible design system in Tailwind CSS and quickly prototyped layouts—showcasing finished homes, before/afters, and testimonials.
3. Next.js Engineering: Developed the new site with Next.js for instant load times, best-in-class SEO, and effortless scalability—then launched seamlessly on Vercel.

Key Features & Achievements

1. Stunning Project Galleries: High-resolution photo galleries and immersive project pages let Fruition’s craftsmanship shine.
2. Performance Uplift: Load times slashed from seconds to milliseconds—no more Squarespace lag. Every detail is instantly accessible to clients and prospects.
3. SEO-Optimized Foundation: Clean, accessible code, technical SEO enhancements, and metadata boost Fruition Builders’ visibility for critical search terms in Utah’s luxury home market.
4. Easy Content Management: A streamlined workflow empowers Fruition’s team to update projects, showcase testimonials, and post updates without developer help.

Impact & Results

1. Major Jump in Inquiries: New client inquiries and consultation requests increased within weeks of launch.
2. Brand Authority Unlocked: Fruition Builders’ web presence now matches the quality and care of their homes—helping win trust with discerning clients.
3. Future-Proof Platform: Built for growth and flexibility, the Next.js site makes it easy to add new projects, content, and features over time.

Conclusion: AO WebDev’s full-scale migration and rebuild propelled Fruition Builders from a dated template to a best-in-class, conversion-driven Next.js site. The end result: a digital home worthy of their real-world builds—and a platform ready for the next decade of Utah craftsmanship.